Our Climate Contribution Strategy
We’ve developed a climate contribution strategy that empowers businesses + travellers to support local environmental projects. With a transparent internal carbon price and precise emissions calculations, we offer a credible alternative to traditional carbon offsets, ensuring real benefits for both the environment + communities.
Step 1
The first step in setting a contribution strategy is aligning on an Internal Carbon Price (ICP).
Breeze will implement two different prices to account for the differing financial capacities and environmental impacts of its customer segments; MICE customers and individual travellers.
MICE customers will be charged a higher price, reflecting their greater ability to pay and aligning with the Social Cost of Carbon (SCC), encouraging corporate accountability. Meanwhile, individual travellers will be charged a lower price to keep climate action accessible and affordable, fostering broader participation in Breeze’s sustainability efforts.
The rationale for setting the two Internal Carbon Prices is outlined below.
Carbon Price for MICE Customers: $50/t
Greater Financial Capacity: MICE customers, typically corporations or other large organisations, have greater financial resources and are more likely to allocate budget toward sustainability efforts. A higher price aligns with their capacity to support meaningful environmental action.
Alignment with Corporate Sustainability Goals: Many businesses in the MICE sector aim to meet ambitious net-zero targets, and an internal carbon price that mirrors compliance market rates (ranging from $40–$100 per tonne) can help reinforce these goals.
Reflecting the Social Cost of Carbon (SCC): The SCC represents the broader economic, health, and environmental costs of carbon emissions, which many governments and organisations estimate to be between $50 and $300 per tonne. Setting the MICE carbon price at $50 per tonne encourages businesses to consider the full societal impact of their emissions, beyond simple offsetting. It holds corporations accountable for the true costs associated with carbon emissions, such as extreme weather, health impacts, and loss of biodiversity.
Carbon Price for Individual Travelers: $10/t
Affordability: Individual travellers are more price-sensitive and likely to be discouraged by a high carbon fee. A $10 per tonne price is more accessible and keeps sustainability efforts within reach for the average consumer without significantly raising travel costs.
Benchmarking against the Voluntary Carbon Market (VCM): Average VCM pricing tends to hover around $5–$15 per tonne, making $10 a reasonable and familiar price point for individual travellers.
Encouraging Participation: A moderate price can help individual customers feel that their contributions to climate action are meaningful yet not prohibitively expensive. This approach will lead to higher engagement in climate initiatives and build positive sentiment toward Breeze’s commitment to sustainability.
Importantly, neither of the prices outlined above will remain fixed. With climate science and regulation continually evolving, Breeze intends to review and adjust these prices on an annual basis.
Step 2
The second step is calculating emissions and forming the Climate Action Budget. Breeze will calculate total emissions from any travel booked through the app, using a best-in-class emissions accounting tool that has been developed in-house. Breeze will then multiply this figure by the relevant Internal Carbon Price to form a dedicated Climate Action Budget.
Step 3
The final step involves allocating the budget to impactful, localised climate action. As highlighted earlier, the focus shifts from simply measuring the number of carbon tonnes "offset" to prioritising the quality, effectiveness, and relevance of the climate initiatives being supported.
Breeze will collaborate closely with local tourism boards and other key stakeholders to identify and support meaningful, high-impact projects. These projects will receive an equitable share of the Climate Action Budget each year, ensuring that each initiative contributes significantly to both long-term climate resilience and the improvement of the lives of local communities directly affected by tourism.